Efficiency
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I. Household Consumption Choices |
A. A households decisions about what to consume depend on two general factors: The households budget constraints and its preferences.
B. A household is constrained by its income and the prices of the goods it buys, which are summarized by the households budget line, as illustrated in Figure 8.1.
C. The satisfaction from consuming a good can be measured by utility.
1. Like the concept of temperature, where observing the temperature is impossible and the units of measurement are chosen arbitrarily, observing utility and the units used to measure it are selected arbitrarily.
D. Total utility is the entire benefit a person gets from the consumption of goods.
E. Marginal utility is the change in total utility from a one-unit increase in the consumption of a good. The marginal utility from the consumption of a good declines as more of the good is consumed, which reflects the principle of diminishing marginal utility.
| II. Maximizing Utility |
A. Economists assume that households decisions about what to consume are based on utility maximization; that is, households consume the combination of goods and services that offers the highest possible total utility.
B. Consumer equilibrium is a situation in which the consumer (Lisa in the text) has selected the combination of goods and services that maximize his or her total utility.
C. Total utility is maximized when all the consumers income is spent and when the marginal utility per dollar spent is equal for all goods.
1. The marginal utility per dollar of a good equals the marginal utility from the last unit consumed divided by the price of the good.
D. In terms of an equation, utility maximization with two goods, movies and soda,
requires that
In this
equation,
is the marginal
utility per dollar spent on movies and
is the marginal utility per dollar spent on soda.
1. Equating the ratios of marginal utility to price is an example of marginal analysis.
2. The units in which utility is measured do not matter with respect to determining the utility maximizing choice of consumption.
Efficiency: a Refresher | |
Value, Price, and Consumer Surplus | |
Cost, Price, and Producer Surplus |
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Love for Econ springs eternal!
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