Write out the fourth, fifth, and sixth course
objectives from text page 196:
4.
5.
6.
3. Outline
III.
Opportunity Cost and Economic Profit
A. A firms opportunity cost of
producing a good is the best alternative action the firm foregoes to produce it. Although
often measured in dollars, the opportunity cost is the best foregone alternative.
B. Opportunity cost can be divided into explicit and implicit costs. Explicit costs
are paid directly with money. Implicit costs are not paid directly but are incurred
whenever a firm uses its capital, its inventories, or its owners time.
1. The (implicit) cost of using capital is its economic depreciation the
change in the capitals market value plus any interest either paid or foregone
as a result of acquiring the capital.
a) The implicit rental rate, or what a firm "pays" to itself to rent
its equipment, is a measure of the opportunity cost of capital equipment.
b) A sunk cost is a cost that has been incurred and cannot be reversed; sunk
cost is not an opportunity cost of currently using capital.
c) Accountants use a fixed depreciation rate to measure depreciation, rather than
attempt to measure economic depreciation.
2. Inventories are stores of raw materials, semifinished goods, and finished
goods held by firms. The opportunity cost of an item used from an inventory is its current
replacement cost.
a) Accountants often use FIFO (first in, first out) or LIFO (last in,
first out) historical cost accounting methods to measure the cost of using an item from
inventory.
3. The opportunity cost of the owners time, which often is income foregone by
not working at the best alternative job, is a cost to the firm.
a) Owners also often supply entrepreneurial ability to help run the company.
The expected return from this contribution is called the normal profit. A
firms normal profit is part of its opportunity costs.
C. Economic profit equals total revenue minus all opportunity costs of
production.
1. A normal profit is already part of the firms opportunity costs, so an
economic profit is a profit over and above the normal profit.
2. Because opportunity costs generally are greater than the accountants measure
of costs, economic profit usually is less than profit as measured by an accountant.
IV. Economic Efficiency
A. Technological efficiency occurs
when increasing output without increasing inputs is impossible.
1. Technological efficiency depends only on engineering considerations.
B. Economic efficiency occurs when the cost of producing a given level of
output is as low as possible.
1. An economically efficient production process also is technologically efficient;
however, a technologically efficient process may not be economically efficient.
V. Firms and Markets
A. Firms and markets both coordinate
resources.
B. Firms coordinate resources when they can do so more efficiently than a market.
Firms sometimes can be more efficient than markets for four reasons:
1. Firms may reduce transactions costs, which are the costs arising from
finding someone with whom to do business, negotiating transactions, and ensuring that the
transactions occur as agreed upon.
2. Firms may better capture economies of scale, whereby the cost of producing a
unit falls as more of the product is produced.
3. Firms can capture economies of scope, whereby one firm can used specialized
inputs to produce many different goods at lower cost than otherwise.
4. Firms can engage in team production, in which individuals work as a group
with each person specialized in a particular task.
1. Review Helpful Hints in your study guide.
2. Complete even-numbered Questions in your study guide
and check your answers.
3. If you watched Video #15, write one or more sentence about each of its three
episodes which will bring the episodes and lessons learned from them to mind.
4. If not done in class, complete the Two-Minute-Feedback.
8.
Summary
Economic Efficiency
1. A method of production is
technologically efficient when it is not possible to increase output without using more
inputs.
2. A method of production is
economically efficient when the cost of producing a given output is as low as possible.
Firms and Markets
3. Firms coordinate economic
activities when they can perform a task more efficiently - at lower cost - than markets
can.
4. Firms can often coordinate
activities at a lower cost than a market can because they economize on transactions costs
and achieve the benefits of economies of scale, economies of scope, and team production.
9.
Preview
The chapter on international trade causes us to
focus on why countries specialize in doing what they do best, and use markets to trade for
those things done best abroad. This is called "following one's comparative
advantage." There are over a dozen 9-minute video clips on foreign and American
companies available for those wanting to see how companies who plan to survive (1) engage
in specialization, and (2) compete on a global scale.
10.
Two Minute Feedback
A. Take a minute and jot down the
problem, idea, or concept that was most interesting to you from this chapter.
B. Take another minute and jot down the problem, idea, or concept with which you
struggled the most.
C. Give the Two-Minute-Feedback to your instructor.