Persuasive Speech Assignment

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Purpose: to persuade your audience.  Again, you select the topic. This time, keep in mind that you must select a topic about which your audience holds varying beliefs.

  • Your general objective is to persuade us to change our beliefs or attitudes, to start doing something, to stop doing something, to keep doing something, or to not start doing something.
  • These speeches demand rigorous audience analysis and adaptation! You will conduct an audience analysis and adapt accordingly. If this is not obvious, you will not do well on the speech.
Time Limit: 7-9 minutes.
Delivery: Extemporaneous key word outlines on notecards are recommended. I suggest 5 notecards (or less). I will ask to look at your notecards. Do not write out your speech word-for-word on the cards or memorize these notes are used to prompt, not as a manuscript (sample cards).

Additional Requirements:
1. PERSUASIVE TONE:  This speech must be persuasive. You may use a question of fact, value or policy.  The topic must be relevant to us and well adapted.  It should not be too simple or too complex.   It must be narrowed.
  • Decide upon the most effective organizational pattern based upon your goals and audience analysis and list this pattern on the top of your formal outline.   I suggest looking at the motivated sequence worksheet for any speech seeking action.   Besides the motivated sequence, common patterns include:  refutation, problem-solution, problem-cause-solution, and cause-effect. You will use the links on the website to pick your own worksheet this time.
  • Use critical thinking skills! The speech must be free of the fallacies of reasoning.
  • Target your speech to a specific part of the class.
  • Only persuade us to think or do what you would think or do.
2. Audience Analysis: Again, you will survey the class on your topic prior to writing your speech. This will help you give a more effective, better adapted speech. You will ask us to respond to at least 3 different questions about your speech topic (one fixed-response, one ranked question, and one open question -- see sample survey). Remember to bring your surveys in paper form, with some distinguishing mark (a red star) on them so we can easily sort them in class.  Anyone can refuse to take your survey.
  • As before, you will report your survey's results as outlined below and attach this report to your formal outline due on the day of your speech delivery.
    • What were the questions?
    • What was the mean response of your fixed response and ranked question? In general what did you learn from the open question?
    • What did you infer about your audience from this data?
    • How did you use your data and inferences to adapt to your audience? Address this thoughtfully in a paragraph. Be specific in your response.
3. Language Use: Use language effectively! Pick one area to focus upon. Appeal to the 3 of the 5 senses…tell us how it tastes, feels, looks, smells, and/or sounds. Also, use alliteration deliberately some place in the speech and a metaphor and/or simile. Highlight these areas in yellow or some other color so I can see that you did this.
4.  Outline:  You must turn in a typed, full-sentence outline (complete with internal source reference and an attached bibliography as assigned in class). Use proper citations.   Here is a sample persuasive speech outline from a previous student and another one too. (Remember to include the language items highlighted, as mentioned above!).
5. Research is vital. This speech requires a five-source MINIMUM. All sources must be within the past 5 years (unless you can argue that your older source is relevant).  You must SAY the sources in your speech. You may not use a dictionary or encyclopedia for your source (unless it is a specialized academic one).
6. One visual aid is required.  If you have not yet used PowerPoint in any speech, you will need to do so this speech or receive a grade deduction of 20 points.
7. The "Questions and Answers" period will be graded as time allows.
8. Self Assessments will be handed in one class period after your speech. 

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©Lori Halverson-Wente, last updated January 4, 2001